Who Do We Help?

  • Small to medium sized business owners who find they are struggling to find the time to grow their business
  • Small to medium sized business owners who feel they are working in the business rather than on the business
  • Small to medium sized business owners who just can’t seem to get that work/life balance
  • Small to medium sized business owners who want to take their business to the next level
  • Small to medium sized business owners who feel they are losing momentum and focus

Why Reflect & Reshape?

Reflect & Reshape was started by Antony Draper to support his goal to positively change as many people’s lives as he can through business.

Antony believes that a successful business can positively affect the lives of everyone who works either for or with it.

After over 15 years of working with clients to grow and transform their businesses, Antony believes that although successful growth and transformation comes from everyone within, it needs to be successfully led from the top down.

To enable a company to be successfully led from the top down, the business owner needs to be fully aligned personally with the business, as well as having the time and energy to run it.

If the business owner is in a position to run the business successfully this is then reflected in the staff, as they will buy into the mission and direction that is being set.

Antony has used his experience and success to determine the key ingredients needed for a business owner to bring about growth and transformation successfully.

This is represented in what he calls the ‘Reflect & Reshape Success Formula’.

By aligning the business owner’s personal goals with business goals, the business owner can leverage the business to help deliver their personal goals quicker.

If the business and the business owner are delivering goals together, then it can be successfully directed.

In addition, the business owner remains bought into running the business as they are achieving their personal goals and seeing the benefits of their hard work.

By streamlining the business, the business owner can maintain full control and make well-informed decisions on how to continue its growth and transformation.

By introducing prioritised time management across the business (starting with business owner), the right people will be working on the right tasks to improve the focus and drive.

Benefits to the business owner

Implementing these ingredients into your business set up will guarantee to benefit both the business owner and the business for these 3 reasons:

  • The business owner will be able to use the business to deliver their own personal goals
  • The business will have a fully committed and aligned business owner
  • The business owner will be able to achieve a work/life balance that enables them to run the business rather than work in the business as well as being able to achieve what they set the business up for in the first place

What can you expect from my coaching?


One of the things that hampers many struggling businesses is lack of cash. We will focus on improving cashflow, so that you have the resources you need to grow.


I make it my job to know more about you and your business than anyone else. Objectively assessing your options and ideas, the advice I provide will be without bias, whatever industry you’re in.


Almost everything we work on will be aimed at helping you claw back valuable time to drive the business in the direction that it needs to go; rather than you getting bogged down ‘in’ the business.


Every good coach, whether it’s in sports, education, or business, has a proven process to follow to get results. My process has been tried and tested in organisations large and small, around the world.


While every organisation has a unique set of problems, I have seen most issues that face small businesses over the years. I can help you uncover solutions that people close to the business may overlook.


As your coach, my years of experience dealing with all types of successful (and not-so-successful) business will help you be prepared for any situation that comes your way.


Many business owners have great ideas that never see the light of day. They don’t know where to start. I help your ideas come to life by evaluating potential and designing implementation plans, if necessary.


I will ask you to share your vision and your dreams. I will then work with you to implement strategies that ensure that you become focused purely on the areas that will achieve them.


Busy entrepreneurs running growing organisations lead complex lives. Priorities get missed. I will hold you accountable. That alone will make you more effective in both business and home life.